دانلود رایگان مقاله انگلیسی درباره الگوریتم خوشه بندی وزن دار در شبکه حسگر بیسیم

عنوان مقاله:حمایت از مشتری و وفاداری به برند: نقش میانجی کیفیت و اعتماد ارتباط با برند Customer advocacy and brand loyalty: the mediating roles of brand relationship quality and trust سال انتشار: 2022 رشته: مدیریت گرایش: بازاریابی دانلود رایگان این مقاله: دانلود مقاله حمایت از مشتری مشاهده سایر مقالات جدید: مقالات ISI مدیریت مقالات ISI بازاریابی Results Measurement model validation In keeping with the recommendation of Hair et al. 2014, we relied on measurement model analysis in SmartPLS Release: 3.2.7 (Ringle et al. 2015) to ascertain the psychometric properties of all the constructs. Partial least squares structural equation modelling is useful for theory application and is neither afected by the size of the sample nor the distribution of data (Chin, 1998; Chin and Newstead 1999; Hair et al. 2017; Wold 1982). First, the psychometric properties of the six frst-order constructs with refective indicators were assessed and presented in Table 2. All standardised factor estimates were signifcant and spanned 0.73 to 0.93. The bootstrap t-values were estimated using 5000 subsamples (Tortosa et al. 2009). The composite reliability of all the measures ranged from 0.89 to 0.96, which is higher than the minimum threshold of 0.70. The average variance extracted (AVE) for each latent factor ranged from 0.66 to 0.81, which is greater than the recommended minimum of 0.50 (Hair et al. 2017). These results confrm convergent validity (Anderson and Gerbing 1988; Foell and Larcke, ...ادامه مطلب