دانلود رایگان مقاله انگلیسی بررسی رفتار خرید مسافر از سایت ISI

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عنوان فارسی مقاله:

بررسی رفتار خرید مسافران نسبت به حامل های کم هزینه در جنوب شرقی آسیا

عنوان انگلیسی مقاله:

Evaluation of passengers' buying behaviors toward low cost carriers in Southeast Asia

سال انتشار : 2017

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بخشی از مقاله انگلیسی:

2. Literature review and research model

 2.1. LCC business model The LCC business model is one of the most recent changes in the general business model of airlines. LCCs use short-haul flights, a flat and straightforward fare and class structure, no partnerships, direct sales, and single-model aircraft fleets. In contrast, FSCs use a huband-spoke network, complex fare structures, price discrimination (including multiple service classes), partnerships with other airlines, multiple sales channels, and mixed aircraft fleets (Sabre, 2010). Additionally, FSCs offer a two-class or three-class service (economy, business, and first class), while most LCCs only offer a single class service. LCCs tend to attract infrequent or leisure travelers traveling domestically or regionally, while business travelers and long-haul travelers may be more likely to choose a FSC (Fourie and Lubbe, 2006). Asia is one of the fastest-growing regions for LCCs with a fierce competition between national and regional competitors (Bland, 2014). Part of this growth can be attributed to currently inadequate air travel service in many parts of Asia despite its large population. The rising demand for air travel in Southeast Asia in last decade has resulted in rapid growth of LCCs in many countries in the region. A typical example is the air travel market in Thailand. The number of Thai LCC passengers (including international and domestic flights) increased from about 10 million in 2009 to more than 20 million in 2012 (AOT, 2015). This market grew even more rapidly in 2013, with a record of more than 26 million passengers in the LCC segment. Major LCCs in Thailand include Thai AirAsia, Nok Air, and Thai Lion Air (CAPA, 2014). Thai AirAsia reached 10.5 million passengers in 2013, including 4 million international and 6.5 million domestic passengers (CAPA, 2014).

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کلمات کلیدی:

Passenger Behaviour - Springer Link link.springer.com/content/pdf/10.1007%2F978-3-642-20080-9_8.pdf Understanding passenger behaviour is the key for airlines and airports to improve their ... Intention. Information. Search. Alternative. Evaluation. Purchase. Decision. Time Pressure and ... ation, feeling, and tendency towards an object or idea. [PDF]Consumer Behavior Towards Brand Preference of Passenger Cars in ... www.ijmetmr.com/oljuly2016/DrKRajireddy-DRavinder-74.pdf chase evaluation) problem solving paradigm or through ... consumer towards passenger car. ... Consumer behavior, passenger car and brand preference. Consumer Behavior Towards Passengers Cars - A Study in Delhi NCR https://www.ripublication.com/gjfm-spl/gjfmv6n6_16.pdf by A Srivastava - ‎2014 - ‎Cited by 1 - ‎Related articles Abstract. This paper explores the consumer behavior towards passenger cars in. Delhi NCR. ... behavioral aspects like information search and evaluation, brand. [PDF]Analysis of Research in Consumer Behavior of Automobile Passenger ... www.ijsrp.org/research-paper-0214/ijsrp-p2670.pdf by V Shende - ‎Cited by 34 - ‎Related articles This paper presents analysis of research in the area of Consumer Behavior of ... study the research papers in the area of Passenger Car segment, study the purchase .... offered, trustworthiness and customer feeling or association towards brand. .... c) Evaluation and Selection of Alternatives: How does the consumer process ... Foundations of Marketing - Page 156 - Google Books Result https://books.google.com/books?isbn=1305405765 William M. Pride, ‎O. C. Ferrell - 2016 - ‎Business & Economics ... customers if they represent a threat to employees and other passengers. ... review. 6-1 Recognize the stages of the consumer buying decision process. ... is an individual's enduring evaluation, feelings, and behavioral tendencies toward an ... Searches related to Evaluation of passengers' buying behaviors toward consumer buying behaviour airline industry what do airline passengers want customer satisfaction in airline industry factors affecting air travel demand low cost carriers vs full service carriers determinants of service quality with example customer satisfaction in airline industry pdf google scholar