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عنوان فارسی مقاله:

منابع دانش، انباشتگی و عملکرد هتل

عنوان انگلیسی مقاله:

Knowledge sources, agglomeration, and hotel performance

سال انتشار : 2016

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بخشی از مقاله انگلیسی:

4. Results

Table 1 summarizes the results of the different regression models proposed for the two dependent variables. Model 3 (the most complete) presents an R2 of 0.57 for the dependent variable ‘operating revenues/no. of rooms’, and 0.56 for the dependent variable ‘operating costs/no. of rooms.’ In other words, Model 3 explains 57% and 56% of variance in the dependent variable, respectively. The model as a whole is significant, and so are most of the coefficients for dependent variables, thus confirming the initial hypotheses. Drawing a comparison between models allows to see that the second one, which only includes inteal knowledge resources, is the one accounting for the largest percentage of variance—40%. This percentage shows that the firms' inteal resources are more important for their competitiveness than the exteal resources, which characterize the destination of the hotel. The third model assesses these exteal knowledge resources, and explains 1% of variance. As for control variables, Model 1 forecasts their effects, explaining 17% and 16% of variance in the dependent variable, respectively. Table 1 shows separate results for the dependent variables ‘revenues’ and ‘costs’; thus, estimating the coefficients for the dependent variable ‘cost–benefit ratio’ allows a better interpretation of the results. The underlined sections represent statistically significant variables. Starting with control variables, results show that establishment category positively affects business profit. A review of Table 1 reveals that establishment category increases both revenues and costs, although the former always grows to a greater extent, which is why hotel profit has positive values. Business size also affects positively revenues and costs; nevertheless, costs increase more in Model 3 and Model 2, which means that profit tends to be lower for the largest hotels. Related to hotels' inteal knowledge resources, the conclusion is that the knowledge coming from employees, patents, and registered trademarks has a positive effect on hotel profit, thus obtaining empirical evidence for hypotheses H1a and H1c. The analysis does not confirm hypothesis H1b, which makes it impossible to confirm that the knowledge coming from the R&D of the hotels themselves positively affects their profitability levels. Results in Table 1 show that the operating costs of hotels increase with R&D expenses; however, revenues do not obtain any significant statistical effect.

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